YOU KNOW THEY WORK

Iconic Australian Lures

Designed and tested in Australia since 1950.

Trusted By Generations Of Anglers

Proven performers, from old hands to new.

Built Tough

Lures built to withstand Australia’s harshest fishing environments.

Huge Range

A lure for any species or condition.

DESIGNED TO BLEED

The more they chew the better they look! Our Designed to Bleed concept means our chrome colours are painted with a red layer underneath, imitating an injured baitfish as the wear and tear naturally takes place (from all the fish you catch!).